Not only is the new Heineken ad starring John Turturro hilarious, it's also educational. In the spot that will play during the Super Bowl next Sunday, he manages to completely destroy several words (see below), and deliver some truly original lines.

Some inspiring phrases and choice quotes from the "philosophers" over at Heineken's ad agency, Wieden + Kennedy:

"Every man is a leader of his own expedition."

And the zinger:

"No destination is the destination of the undestinated. But, he who wanders with purpose has no purpose to wander."

These excerpts from the commercial make no sense, of course. But they are both good examples of an emerging trend in advertising: totally bizarre behavior as the ultimate sales pitch.

This ad, along with many other truly weird advertising campaigns such as GotVMail's viral campaign with Gary Busey, seem to signal the emergence of a new advertising zeitgeist. It seems like putting a slightly goofy looking guy in an environment where he can spout seemingly useless nonsense is really good for business. It's as if finding humor in what is truly awkward (and vaguely tragic) is some sort of great human truth (it's not advertising, but NBC's "The Office" is a good example of this type of humor).

Look for the ad during the Super Bowl this weekend, or check it out below. Among many other ads vying for the attention of the super bowl viewers, this might be the only time this ad ever "fits in."