Viral Video Production
A video gone viral is sure to create a lasting impression as it is shared online and passed along from person to person. It is not expensive to create such a video; viral videos range from ones that are simply-made and real to animated and infographic videos. Viral video production can be tricky, especially for a person that is new to video marketing. Following are some key features that these well-known videos have in common.
The old saying, ‘Plan your work and work your plan’ is very applicable to successful video production. A well-made promotional video should be well-planned out. First of all, determine what demographic you want to reach. Consider, for instance, if your video will target baby boomers, teenagers, or a particular ethnicity. A video that does not target anyone in particular will not get very far. It also helps to check well-known viral videos and glean some tips and ideas. Consider what it is that makes the particular video so catchy and well liked. Do not copy the video but simply use it as a platform for creating a unique video that suites your needs and is also catchy.
Think about some of the most popular viral videos today. The wedding party dancing down the aisle and David in Real Life both share some vital characteristics—they’re real, they’re relatable, and they make us laugh. Unusual videos are also widely circulated and passed on.
A good marketing strategy is vital when creating a video. It is not enough to just post a video on YouTube and then hope it goes viral. You will need to give the post plenty of tags, give it a catchy name and post it as many places as possible. Be sure to also promote the video on your business’ Facebook page, twitter account, blog and/or website. The more a video is promoted, the more chances it has of going viral. Sending the video to all your friends, relatives and acquaintances is also a good idea. Well-planned viral video production combined with a good marketing campaign will help you to create a video that will get many views and will not soon be forgotten.