To understand infographic videos, you need to know what an infographic is. An infographic is anything that combines text information with graphic representation. Examples range from stop signs to transit maps (like New York’s color-coded maps of the subway routes). The new take on graphic technology is the rising popularity of infographic videos. They are a rising tidal wave in the marketing industry... Read More

If you’re looking to hire a marketing copywriter to generate content for your website or blog, there are a few things you should find out first; here are three questions to get you started. 1. Do you know how to write to my audience? The average marketing copywriter has an intuitive sense of how to write a general sales article, and most copywriters have a sense of audience just from the keywords... Read More

How many times have you had an epiphany or a “hey, wouldn’t it be cool if…” moment, and thought, “This is a profitable, sellable idea”? Most people let those moments pass them by, but if you’ve got that famous entrepreneurial spirit, you can make it happen. You work out the logistics of your product or service, get a website up and running, and then it’s time to start marketing. You... Read More

It’s a Catch-22: most small business owners know a ton about what they’re doing, but they can’t communicate their knowledge and passion to audiences. In most cases, they get started by throwing up a website with informational text that is more boring to read than Chaucer (because let’s be honest; Chaucer isn’t all that enjoyable to read unless you’re an Old English fanatic). Even if you’re... Read More

SM (Social Media) is a force to be reckoned with, and having a good SM strategy can be vital for many companies. Modern technology has changed the way that marketing and advertising work. A business that is not on a social networking site risks missing a chance to reach out to new potential customers. However, being on the Internet is not enough; you need an effective corporate branding strategy that... Read More

A video gone viral is sure to create a lasting impression as it is shared online and passed along from person to person. It is not expensive to create such a video; viral videos range from ones that are simply-made and real to animated and infographic videos. Viral video production can be tricky, especially for a person that is new to video marketing. Following are some key features that these well-known... Read More

Inspirational advertising is key to the success of any business, no matter how large or small it might be; even a self-employed entrepreneur can benefit from using good video advertising techniques. Many people are visually-oriented and especially in this day and age, a strong visual presentation is needed to capture and keep their attention. A high-quality promotional video will contain not only captivating... Read More

Whether you are starting a new company or promoting a new line of products, it is imperative to get noticed. However, getting noticed among all the competition is getting harder and harder. How do you separate yourself from all the noise? An excellent way to create awareness of your company is through the use of promotional video production that displays what you have to offer in an attractive and... Read More

Well, hello there! Welcome to The Cultivated Word’s new website: It’s new, improved and 100% awesome. Almost three years ago (our birthday is at the end of May), I launched The Cultivated Word with two clients and a desire to help small and medium sized businesses with their overall communication strategy. With a tiny pool of clients, things weren’t easy at first, but it taught... Read More

A copywriter can do wonders with your website in addition to providing content that’s attention-getting and sales-oriented; they can also give you a fresh perspective on your company’s image and provide helpful feedback about how they interact with your site. If you’re writing copy for your company’s website, it’s pretty hard to generate objectivity about your copy because... Read More

Not sure how I stumbled upon the video below, but I’m happy that I did. If you’ve seen it on YouTube (and chances are you have, since its received almost 2 million views), you were probably surprised when, at the end of video, it became clear it was an ad for Pantene hair products. They ended the video with their logo and the phrase, “You can shine.” Some people left comments... Read More